Helping established e-commerce brands grow through paid acquisition.
Helping established e-commerce brands grow through paid acquisition.
For established 7- and 8-figure e-commerce brands and online retailers preparing to launch or already selling in Germany.
Your brand works in your home market. But which products, offers and campaigns will work in Germany?
Join us for a practical walkthrough of how to research demand, calculate your acquisition budget and build a focused Google Ads setup. If you're already live, learn how to identify what's holding your results back.
One-time live session · 60 min · free · no replay
Free · 60 min · Limited to 100 live seats
Live only. There will be no recording, so make sure to join on 27 October.
This session is built for brands with a proven business in their home market and a concrete plan to launch or grow in Germany.
We focus on marketing strategy and commercial viability, not legal, tax, customs or logistics advice.
Here's how we get there, step by step, following one fictional e-commerce brand through the process.
Check the essentials before investing in customer acquisition: checkout, payments, purchase tracking, operational readiness, an initial product range and a test budget.
See what to check before copying campaigns, launching your entire catalogue or assuming your home-market bestsellers will perform equally well in Germany.
Research German demand, competitors, prices and delivery conditions. Use your margins, shipping costs, payment fees and expected returns to calculate what you can afford to spend on a new customer.
Prioritise products based on demand, competitiveness and margin. Then build a focused Shopping and Search setup, with product pages, feeds and measurement aligned to the test.
Distinguish between unsuitable traffic, relevant visitors who don't buy and sales that leave too little margin. Identify what to investigate before changing the setup or increasing spend.
Use your findings to decide when to expand successful products, test another product group or add campaigns and channels.
We'll finish with a live Q&A so you can ask about your launch, your current setup or the next step for your brand.
eCommer helps established e-commerce brands acquire customers through Google, YouTube and Microsoft Ads, with a focus on contribution margin and profitable growth.
Irina leads eCommer from Berlin and works with brands to shape their growth strategy, with a particular focus on the German market. The agency's approach brings together paid acquisition, product economics and the customer journey, with direct access to senior expertise.
Florian is a former Google Ads Account Strategist who supported numerous brands on behalf of Google, helping them make better use of their advertising potential. He has also worked with agencies focused on international brands establishing themselves in the German market. At eCommer, he brings that experience to Google Ads strategy and campaign management.
“With Irina and her team we're in good hands. Ideas get proactively developed, implemented, and critically reviewed, not just managed.”
“eCommer understood how our business model works. Instead of generic agency talk, we built a structure together that scales with us, and it shows in the numbers.”
“Before eCommer we optimized hard for revenue, but profitability was barely controllable. With the new approach we scaled budget for the first time without CAC running away.”
Know what to test, how to assess the results and what to do next. Join Irina and Florian for a practical session on launching and growing through Google Ads in Germany.
Limited to 100 live seats.